"Amy's Baking Company" is the 16th episode of the sixth season of Kitchen Nightmares, and the 82nd episode of the series. The episode first aired on May 10, 2013, and centered on Gordon Ramsay attempting to help Amy and Samy Bouzaglo, owners of Amy's Baking Company in Scottsdale, Arizona. The episode marked the only time in the history of both the UK and the US versions of Kitchen Nightmares that Ramsay was unable to complete the restaurant's transformation due to conflict with the owners. The owners' violent behaviors received negative attention on social media, and the manner in which they responded to this critical reception further fueled the controversy, prompting Forbes to refer to this as an example of how a business should not react to comments posted on social media. A follow-up episode, "Return to Amy's Baking Company", aired as the season-seven premiere on April 11, 2014.